There is an interesting discussion going on over at the Life in Student Ministry blog on the low expectations we set for youth in our programs and how this often translates into church being at the bottom of their list of priorities. One poster's response seems to sum up the problem:
What I am saying [is] that other things -school, sports, other religions often articulate better than we as Christian youth workers do as to WHY they [our youth] should make their relationship with Christ or our youth ministry a priority. If there is no WHY, then Christianity is just another one of the many things to compete with the time that’s left over. Part of our job is conveying the WHY to their parents as well.